A visual identity about people coming together — from a founder’s personal idea to a system the team could use and grow.
Razzom began as a networking platform for Ukrainian manufacturers and service companies. The task was to turn the founder’s idea into a recognisable identity that could bring people and businesses together.
The approved concept grew from a personal wish of the founder into a sign about community, teamwork and growth: meerkats gathering together. The idea gave the identity a human story and a memorable visual anchor.
Zaycev Studio created the logo, visual system and brand guidelines. The rules made the identity practical enough for the team to use independently across further communications and the website.
Razzom is now a technology company building engineering teams for complex systems. The identity continues as a foundation for a brand that has grown beyond its original networking-platform idea.
